Most of us will not believe that Google was not an initial success. In the beginning years, Google had no business model to boast about. It was an unprofitable company, trying to meet ends. Google started to marginally earn profits by selling search appliances to businesses and along with this, sold its technology to other search engine companies. The company finally achieved success with the launch of game changing Google Adwords program in the year 2003. The program allowed businesses to advertise to people searching for things on Google.com. The advertising tool helped Google earn $21 billion by the year 2008.